Samsung x Fortnite: Clash of Commuters | Sydney & Melbourne

Samsung x Fortnite: Clash of Commuters | Sydney & Melbourne

Client: Samsung Electronics Australia
Scope: Outdoor Digital Kiosk Supply & Activation Support

As part of the high-profile Clash of Commuters gaming activation, Samsung Electronics Australia turned to us to deliver a robust outdoor display solution for pop-up experiences in Sydney and Melbourne.

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The Challenge

Samsung needed a durable, weatherproof digital kiosk that could house an interactive display in high-foot-traffic outdoor locations—supporting an engaging, hands-on experience with their latest Galaxy S24 device.

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Our Solution

We supplied a double-sided outdoor digital kiosk, purpose-built to:
• Withstand changing weather conditions
• Support all-day public interaction
• Seamlessly integrate with Samsung’s digital content and live gaming demo

The kiosk served as the central touchpoint of the activation, inviting passersby to step inside, pick up a Galaxy S24, and play a custom-built Fortnite Creative map inspired by Australian public transport and cultural icons—from Sydney trains to the iconic “Bin Chicken.”

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Outcome

The activation successfully combined interactive tech, branded entertainment, and location-based engagement to drive awareness for the Galaxy S24. Our kiosk solution helped ensure Samsung’s content was both visually impactful and reliably delivered, across two of Australia’s busiest city centres.

The fully weatherproof kiosk housed an interactive display inviting the public to step inside and play Fortnite on the new Galaxy S24. The campaign featured a custom Australian-themed Fortnite Creative map, celebrating national icons—from Sydney trains to the beloved Bin Chicken—bringing local culture into the gaming world.

This immersive outdoor experience blended cutting-edge technology with creative storytelling to engage commuters and gamers alike.