JCDecaux Digital Billboard Project

Client: JCDecaux
Scope: Digital Billboard Structure Design, Fabrication & Installation

In 2024, JCDecaux engaged Visicomm to deliver a high-impact digital billboard installation on the Brixton Street overpass, located along one of Perth’s busiest highways. The project presented a unique mix of engineering, logistical, and traffic management challenges, demanding a creative and precisely executed solution.

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The Challenge

Due to the volume of traffic, a full highway closure was not an option for the week-long installation. Visicomm needed to maintain live traffic flow while safely executing structural works above the roadway.

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Our Solution

The Visicomm team developed and implemented a custom installation methodology that enabled:
• Continuous access to at least one lane of the highway
• Rapid, staged deployment of the framework and digital billboard structure
• Completion of the full install within just one week

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Precision Planning & Execution

To meet the technical complexity of the site, Visicomm undertook:
• Multiple 3D laser scans of the bridge and surrounding area
• CAD modeling of the bridge geometry, curves, and angles
• Detailed engineering and fabrication planning

This data-driven approach ensured that all components were precisely prefabricated off-site and seamlessly installed, with minimal disruption to traffic and zero compromise on safety or quality.

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Outcome

Visicomm delivered a turnkey installation that met JCDecaux’s high standards for design integrity, efficiency, and execution—while minimizing public disruption on a live roadway.